McKinsey Forum 2019

Gabriela Platinetty

Digital Expert Associate Partner at McKinsey São Paulo Office

Digital Expert at McKinsey, has 11+ years of background in the e-commerce area, working with the biggest pure players in Latin America such as B2W and Netshoes, in Brazil, Mexico and Argentina. Has been leading teams with more than 130 people and was in charge of representing Netshoes in its IPO’s at New York Stock Exchange. Considered one of the 50 hypers to follow by Gama Academy, has been participating as a speaker in the biggest e-commerce, Digital Marketing and Business Transformation events. Graduated in IT with emphasis in business management and specialized in Finance.