McKinsey Forum 2019

Colton Perry

Dynamic Yield VP of Channel and Alliances

Colton Perry is the VP of Channel and Alliances for Dynamic Yield. He works with Dynamic Yield's technology and solutions partners globally managing integrations, consulting with brands, solutions partner development and enablement, go to market initiatives, business development, and strategic alliances. In his career, Colton has an engineering background having been one of the original developers of AutoTrader.com, has a consulting background with expertise in digital marketing and strategy, user experience design, and personalization and optimization with EPAM Systems and Ogilvy & Mather, experience on the brand side leading ecommerce and marketing for a subsidiary of PetSmart, and has been on the vendor side for years. He works extensively with partners such as McKinsey & Company, CapGemini, Salesforce, and many others as a recognized expert in marketing technology, personalization, and optimization. Colton holds a bachelors degree in IS from Old Dominion University.