McKinsey Forum 2019

André Luiz Guerreiro de Souza

Claro Marketing Inteligence Director & Chief Analytics Officer

André started his career on NET in 1993, where he led the areas of Controllery, Financial Planning, Commercial Planning, Organizational Development and Products until he got to the head of the Commodity Intelligence Directorate in 2005, a post he currently occupies. It is responsible for developing customer segmentation, competitive intelligence, market research, and leads the strategic planning and marketing processes of NET. He graduated in Economic Sciences from the State University of Rio de Janeiro (UERJ). He holds a post-graduate degree in Economic Engineering and Industrial Administration from UERJ and MBA in Enterprise Management by the IBMEC Business School.