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Agenda

Transform to win in a fast-changing world

Check out the topics that will be addressed by our experts and guests

Registration 7h30 - 8h00
Registration

General Interest

Participants shall pass through registration counter.
Reception with Breakfast 8h00 - 8h15
Reception with Breakfast

General Interest

Participants can serve themselves of breakfast and go to the plenary tables.
Opening Plenary 8h15 - 9h00
Opening presentation with Nicola Calicchio

Nicola Calicchio

General Interest

The Brazilian transformation in 10 cutouts
Plenary 1 9h00 - 9h30
Plenary with Fabio Schvartsman

Fabio Schvartsman

General Interest

Learnings from the transformation process
Plenary 2 9h30 - 10h00
Plenary with Kevin Laczkowski e Vicente Assis

Kevin Laczkowski Vicente Assis

General Interest

Transformation: driver of corporate prosperity – globally and in Brazil
Session A 10h15 - 11h00
Leadership: achieving performance in a fast changing environment

Ana Karina Dias Fernanda Mayol

Leadership and talent management

Learn about the main challenges organizations must overcome to adapt their leadership to the new digital context, ensuring customer-centricity and breaking down silos in a culture that is less risk averse, becoming more agile and achieving superior performance.
Ops 4.0: Operations reinvented. Productivity transformed.

Yogesh Malik

Innovative business models

How will the use of new technologies impact productivity in the midst of the fourth industrial revolution, widely driven by technological changes (Big Data and Advanced Analytics, additive manufacturing, Internet of Things, robotics and Artificial Intelligence)? In this session, a Senior Ops Partner will showcase the experience of several different companies on their journey to capture higher productivity through digital and analytics.
The role of the CTO (Chief Transformation Officer) - A key leader in transformation processes

Susanne Lamprecht Veridiana Niro Felipe Klemperer

Leadership and talent management

What is the role of the Chief Transformation Officer (CTO), and what characteristics are necessary in the person who will be in charge of coordinating the organization's entire transformation process?
Transforming decision making

Frank Gerhard

Disruptive technologies

In this session we will show you three innovative applications of Advanced Analytics: 1) Dynamic cash flow (using an interactive game/demo), 2) using Big Data to grant credit and 3) fighting fraud!
How to use Data and Advanced Analytics to deliver impact

Pepe Cafferata

Disruptive technologies

In a world where data and Advanced Analytics are key elements of competitive advantage, it is essential to identify opportunities and start to incorporate this technology into the organization's strategic view and operating model.
Strategies to deal with uncertainty: people, probability and major movements 

Sven Smit Kevin Laczkowski

Growth and expansion

In the current challenging economy, growth is essential to fund new investments, attract the best talents and purchase assets. How to surpass the competition with discipline, constantly run granular analyses and seek growth to create real and sustainable value?
Innovate or Die - how design-centric organizations grew 200% faster than their peers

Fabricio Dore

Disruptive technologies

Design-centered organizations drive innovation, providing more creative environments and the technical capability to develop user-focused products, services and experience. How can we innovate by applying best practices in design to achieve better financial results?
Now, New, Next - How growth champions create value

Bo Finneman

Growth and expansion

How to find opportunities for growth in new market niches and develop new products and services based on new business models? Come and learn how the best performing and fastest growing organizations create value.
After the earthquake: reestablishing growth in the infrastructure industry

Armando Castelar Pinheiro Maurício Portugal Ribeiro Roberto Fantoni Arlindo Eira Filho

Growth and expansion

Although the last few years have been particularly challenging for the infrastructure sector, strongly impacting industry players, there is a generalized awareness of the need to increase investments in this sector. This session will discuss the potential priorities in that plan to reignite investments in the country, including: I. The magnitude and nature of the infrastructure gap and its implications to economic development; II. Potential changes to the business and institutional environment going forward; III. Opportunities for players along the industry value chain (investors, operators, engineering & construction companies and users).
Innovation in distribution logistics - a vision for 2030

João Pedro Branco Luis Flavio Araujo

Industry Trends

As e-commerce penetration expands rapidly across emerging economies, we can expect big moves to happen also in Latin America. What is the expected impact on the Latin American logistics landscape? What can we learn from the other developing economies?
Session B 11h15 - 12h00
How to innovate your business before your competitors

Transformation Management

Why should established companies think about innovating their core businesses rather than adopt a defensive position? How to implement a successful digital strategy and innovate processes, systems and products to be better than the competition.
Motivating and maintaining strong employee engagement in transformation processes

Andrea Clemente

Leadership and talent management

Even in an intense transformation process, organizational health and thus employee motivation can (and must) advance if the transformation is to achieve maximum potential and be sustainable over time.
Using Advanced Analytics to leverage growth

Marina Cigarini

Growth and expansion

A granular view of the market, including market growth and competition, enables locating "pockets of growth". This session will discuss how robust Advanced Analytics models can help companies understand and recognize their ability to win at the POS by neighborhood, and guide their teams using key levers
Digital Manufacturing: a disruptive evolution that will change the way companies do business

Rafael Oliveira Richard Kelly

Innovative business models

Disruptive technologies are offering companies new ways of improving and dominating the market to achieve higher levels of operating efficiency. In this way companies are adapting their business models to evolve to the next horizon - become digital companies. In this session we will discuss how companies can effectively achieve and sustain the impact of digital manufacturing at scale through different principles and cases.
Invest, Create, Execute - the new formula for growth

Jesko Perrey

Industry Trends

Half the 100 largest traded companies whose profit grew but revenue did not were purchased or bought-back their shares, proving that growth is important for survival. In this session we will show the three areas that must be explored so a company may grow.
Defining aspirational targets to achieve extraordinary results

Mauricio Rebelo Victor Loyola

Transformation Management

One of the most important steps in any transformation is to set clear financial goals. If well executed, this step sets the tone for the entire program, changes how people think and helps leaders reach the unreachable. Learn more about this process.

Disruptive technologies

In this session we will provide an interactive view of how to survive in the hostile digital environment. We will show you how to use technology in your favor, creating business opportunities and protecting yourself from attacks by identifying the technology risks that are now part of the day-to-day operation of any company. Our leading cyber security experts will help us with this!
How to transform a retailer by increasing sales and margins

Rafael Garcia Meunier Heloisa Callegaro Massimo Mazza

Growth and expansion

How a holistic approach can be used to better manage costs in an industry with tight margins and high volatility using value levers, performance infrastructure, changes in mindset and behavior and training.
From Design Thinking to Design Impact

Diana Africano Clark Fabricio Dore Mark Dziersk

Industry Trends

Innovating, rethinking, and redesigning products and services through the eyes of the customer are all crucial for delivering a compelling and meaningful experience. How can we better serve customers using authentic, human and attractive experiences, creating differentiated offerings? In this session we will explore how companies are using Design Thinking to reimagine the customer experience and products.
Major disruptions coming along in the world food and agribusiness chain

Mikael Djanian Nelson Ferreira

Industry Trends

In this session we will address the potential disruptions that could affect global trade flows of crucial commodities (soy, corn, sugar), how these will impact supply and demand and their implications for companies, governments and society.
Lunch 12h10 - 13h00
Lunch

General Interest

Lunch will be served on the tables.
Plenary 3 13h00 - 13h30
Plenary with Harry Robinson and Rami Goldfajn

Harry Robinson Rami Goldfajn

General Interest

How McKinsey has leveraged transformations for clients around the world
Plenary 4 13h30 - 14h00
Plenary with Samih Elhage

Samih Elhage

General Interest

Thinking boldly to create sustained shareholder value and market leadership
Session C 14h15 - 15h00
Why the traditional model for creating value will no longer work for consumer goods companies, and how to reinvent it

Ed Little Daniel Sterenberg

Industry Trends

What is required to enable consumer goods companies to continue growing in an industry that is faced with a major change in consumer behavior and channel formats?
Winning in B2B in a digital world

Candace Lun Plotkin

Innovative business models

B2B sales are on the brink of a major revolution. Numerous trends are completely redefining what will be required to lead the market in the next five years. How do B2B industry leaders grow beyond their peers?
How the four main trends in the automotive industry will transform Brazil by 2030

Timo Möller Björn Hagemann Bernardo Ferreira

Industry Trends

What will be the impact of the four main trends in the automotive industry (self-driven vehicles, electric cars, shared mobility and connectivity) in Brazil, how are they innovating and transforming the society, and which will be the likely opportunities for the different sectors of the economy, including hospitals, infrastructure, mining and others
Put your money where your strategy is!

Audrey Bernardo Kyle Hawke

Innovative business models

In this session we will address how zero-based budgeting enables strategically investments in growth, eliminating non-productive costs, increasing leadership commitment and developing the right skills across the organization to sustain impact over the long term.
Agile Marketing Simulation - come and check-out a squad in action!

Joana Carluccio Marcelo Tripoli

Disruptive technologies

Simulating an Agile Marketing War Room in real time - we will have dashboards, actors and a very challenging goal to be reached!
The journey to become an Agile company, increase customer-centricity and win in the marketplace

Alexandre Winandy André Nascimento Elias Goraieb

Transformation Management

How to overcome the challenges to become a more agile company and stand out from the competition, improving the customer experience, capturing more efficiency gains and increasingly motivating employees.
Leading successful transformations

Samih Elhage Rami Goldfajn

Transformation Management

In light of the current disruptions and a changing world, transformation is required for most companies. What elements are key for a transformation, covering the entire organization in order to improve business levers and ensure sustainable results and a high probability of success?
Revolutionizing collections in the digital age

Adelmo Felipe

Innovative business models

In this session we will discuss a customer-centric approach where the customer proactively addresses his/her outstanding financial issues. We will show the necessary changes in strategy, customer relations, business intelligence (based on Advanced Analytics) and organization. We will share cases that demonstrate how this approach creates value not only in credit recovery, but also in customer loyalty.
CFO Panel: what should we expect of this position in the near future?

Nelson Salgado Pedro Magalhães

Industry Trends

Learn about the known and uncertain challenges of this function going forward, and what the CFOs of large organizations are doing today to overcome them. A discussion panel with representatives of numerous industries will help you understand first-hand what concerns them and what they are doing to address these issues.
Session D 15h15 - 16h00
The next frontier in procurement: how digital can create added value

Fabio Domenech George Joseph

Transformation Management

In this session, we will explore how Digital can create and sustain additional value for companies. We will go through McKinsey’s view of Digital Procurement, what to expect from a Digital Procurement transformation and the challenges and requirements for this journey.
Transforming talents into value: a pragmatic approach to link talents to the business value creation agenda

Alexander DiLeonardo Ana Karina Dias Carlos Gondim

Leadership and talent management

How to assign the best talents to the right positions in order to achieve a successful value-creation strategy, given that the development agenda and talent allocation must be connected to the company's value-creation agenda?
Transforming the next generation operating model

Jasper van Ouwerkerk

Innovative business models

How should companies think about transforming the operating model in the digital age, leveraging both traditional and next gen technologies in a synchronized way? In this session we will bring you success stories from companies across industries and in numerous business situations, explaining how they embarked on their journeys.
Leading transformations in Brazil - CEO debate panel

Marcos Ambrosano Ricardo Carvalho Ricardo Doebeli

Transformation Management

Considering the success of the Forum 2017 panel of clients facing the challenge to grow despite adversity, the Forum 2018 will bring you three CEOs that have or are experiencing a transformation to debate and talk about their experience, challenges, learnings and recommendations regarding best practices.
CEO Panel: how to prepare for the unknown

Paulo Correa Thiago Alvarez

Leadership and talent management

In this panel, the CEOs of successful companies will discuss how recent innovations will impact future business, and how companies can capture opportunities for growth and economic profit, even in an environment with high levels of uncertainty.
Digital disruption in retail: how to survive today and plan for the future

Igor Goulenko Marcelo Tripoli

Innovative business models

Last year, 8,000 B&M stores closed their doors across the US. Amazon, Alibaba and Tencent threaten retailers of different categories. Furthermore, connected consumers increasingly demand quality, convenient services and an omni-channel experience. In this session we will present a framework for how to grow sustainably in retail, using an agile, customer-centric approach that balances short and medium-term solutions such as omni-channel, with longer-term disruptions such as blockchain and Artificial Intelligence (AI).
Predictive consumer growth - transforming the game to win

Bruno Furtado Pedro Guimarães Marcel Barros Roberto Carrelas

Industry Trends

To achieve commercial excellence, companies must transform their commercial capabilities - from creating a consumer-centric portfolio and designing a broad channel strategy to investing in precision marketing and advanced pricing, aligning tools and the organization.
Beyond efficiency: how disruptive initiatives can transform your company's performance

Henrique Ceotto Kevin Laczkowski

Transformation Management

In a transformation, including more disruptive and/or innovative levers can drive your company's performance. Learn about the most important implications and criteria for defining and implementing this type of initiative, and how to estimate and measure impact.
Big Bang Agile Transformation - a real case example of a Latin American Telco

Patricio Perez André Nascimento Marco Cauduro

Innovative business models

Understand the reality of one of Latin America's largest telcos, which underwent a 360 Agile Transformation across the entire organization and implemented Agile @ Scale in less than a year! Learn first-hand from one of this organization's leaders.
Closing 16h15 - 17h00
Plenary with Luiza Helena Trajano

Luiza Helena Trajano

General Interest

How to lead people so they engage in the transformation
*Coffee breaks will be served between activities