Jesko Perrey is a Senior Partner with the Dusseldorf office of McKinsey, which he joined in 1999. He is a founder of the Consumer & Marketing Analytics group and has led the Branding & Marketing ROI and the Customer Engagement service lines. Currently he is the global leader of the Marketing and Sales Practice. Jesko serves clients in all industries focusing on logistics (postal and parcel services), especially for automotive OEMs, retail and consumer goods companies. His experience covers numerous topics such as commercial transformation, marketing ROI, customer experience, digital marketing and advanced analytics.
He is the author of a number of articles published in important journals and compendiums. He is also the author of multiple books, such as Power Brands. He is a member of the editor advisory council of the renowned magazine Absatzwirtschaft as well as of various juries such as the German Effie award or the Marken-Award. Jesko is known as a thought-out speaker of leading marketing & business congresses.
He has a Ph.D. in Marketing from Münster University and a M.Sc. in Business Administration from the University of Bielefeld.